The pandemic changed almost everything about running a business. While switching to the remote model was the biggest transition, there is a lot more that differs if you look closely. It was a year of staying indoors, so outdoor advertising lost its charm for brands and consumers.
The focus was entirely on the digital medium, which made sense at that time. But as things change for the better, it is time to rethink your outdoor advertising strategy because consumers will gravitate towards brands that are visible when they step out in the new normal. Here are some ideas you can adopt to go the extra mile and pull the crowds with smart outdoor advertising.
Focus on the message
Achieving success with advertising anywhere is all about sending across the right message. Keeping it simple and straightforward is crucial because such messages are an instant hit. They are more likely to connect with the audience so that they will remember your brand even in a crowd.
Right now, your messaging should be positive and show you care. Great messaging is also about consistency because you will want the consumers to perceive your brand as the same across the entire promotional channel. Ensure that you have the same message outdoors, in print, and on digital channels, as it will make your brand more recognizable.
Aesthetics matter too
Winning the outdoor advertising game is as much about aesthetics as it is about messaging, so you must invest extra into the way your ads look. It is vital to capture the audience’s attention in the first place, even before they are engaged enough to read what your ad says.
Pay attention to design and colors because they make heads turn. If you plan to use digital signs for outdoors, using the right technology matters the most. The reflective color LCD technology ensures that your banner is sunlight readable. Apart from addressing the sunlight readability issue, the technology even saves power, translating into considerable cost savings for the business in the long term.
Opt for high-traffic areas
Even people gradually start commuting for work and shopping, you cannot expect them to come out as usual. It is best to find ways to do less with more, and opting for a high-traffic area is a smart move. Choosing the wrong location can be a waste of a good opportunity.
A life-size billboard is worth investing only if you put it up in an area where people can see it. Similarly, even a small billboard or ad will do the trick if you choose the right place. The right approach is to focus on the location instead of the size of the ad. Digital signage is another good option because it can get the attention you deserve.
Getting outdoor advertising on track in the new normal is easy, provided you focus on visibility. People want to go outdoors, so this can be a huge opportunity to give your brand the push it needs to thrive in the post-pandemic times.