Digital Marketing

Event Marketing – Quick Tips to Sell Your Event Tickets

One of the most nerve-wracking things of event planning is how to get people to show up. Event planners answerable to their clients in making sure the concert, conference, workshop, product launch, or party will go without a hitch.

The events industry was estimated to be worth $1.1 trillion globally in 2018. With a compound annual growth rate of 10.3%, the market segment is projected to reach $2.33 trillion by 2026.

No matter if this is your first time or you are hitting a speed bump on how to sell tickets, here are some ways to help you out.

Event Marketing – An Ultimate guide to Sell Your Event Tickets

1. Partner up online

You want to make it easier for your customers to buy tickets. One way to do this is to set up a website where they could order and purchase the tix. For instance, a website like will make it easier for you to create an online registration system and organize your event schedule.

The most crucial element is to make sure the website is user-friendly. You do not want potential participants to walk away frustrated because of the poor customer experience.

2. Begin early

For a niche event, such as a toy collectors meet, it would be harder to reach out to a particular market. You need to start a few months before the scheduled event date to make sure that the word-of-mouth has spread.

Remember, this is true of all types of events, too. Event marketing has multiple components, and you will encounter obstacles along the way. The sufficient lead time allows you to address the problems before the event appropriately.

3. Penetrate forums

If you are setting up an event for a local band, for instance, one way to sell tickets is to log in to online forums composed of like-minded individuals.

Most of these online communities carve their own spaces according to genres. Whether the band is playing rock, jazz, pop music, black metal, hip hop, country music, or R&B, you will find a forum that fits their style.

If you can, upload a sampler so that people will know what to expect.

4. Giveaways and contests

Another way to sell tickets is to give away freebies. For instance, create an online trivia contest about the most obscure information about the band.

Those who get the answer right can win a couple of two tickets to the event. Likewise, get participants to share a video or a track of the band on their social media. Those who get the most shares or likes can be awarded free tickets.

5. Create mini-events

To make sure that you do not lose momentum, schedule mini-events like fans meet-and-greet, small party, online interaction with the band members, social media contests, and the like.

Also, ensure this is done throughout the activity. You can also give free tickets during these mini-events, which would help build up the hype. Whatever your reasons might be, an online ticketing platform like can help your cause.

Several reasons explain the need to stage an event. As in the case of a product launch, the company needs marketing traction to ensure higher awareness and greater profitability.

An album tour, meanwhile, is part and parcel of the event marketing push to secure more sales. Use the above tips to sell your tickets faster, no matter what event you are hosting.

Related Articles