What’s the future role of artificial intelligence in marketing? If you’re marketing online, here’s what you need to know.
Artificial intelligence continues to find a way into more everyday things.
We’ve talked about how AI influences big data and cybersecurity. Whether your business is ready for it or not, artificial intelligence is now influencing online marketing.
If you use the internet to market your business, you’ll want to pay attention to these five scary new trends for artificial intelligence in marketing.
1. User Customization
It gets tougher every day to break through the masses of online content to reach your customers. Customization becomes critical for your message to stand out.
Aligning your message with data could be the key to breaking through content clutter.
Using AI marketing to program your message will help personalize an experience for users. Artificial intelligence in marketing recognizes user behaviors and preferences to help your message reach your target customers.
2. AI Chatbots for Customer Service
You’ve probably seen a rise in the use of chatbots on many websites. They pop up after you’ve been on a site for a few seconds.
AI chatbots give the impression that you’re talking to a live customer service representative. It fills the need for real-time interaction when a user lands on your website.
Chatbots can respond to conversation. They can answer basic questions and even track orders.
Your customers feel served while you’ve provided a “smart” digital equivalent of an online customer service rep.
3. Curating Content
Artificial intelligence is responsible for those suggestions you see on a shopping website.
When looking for one product, the website suggests similar products. This type of content generates from mining data about how other purchasers behave when viewing or buying the same product you’re viewing.
It’s a smart way to get more of your products in front of website visitors using AI marketing.
4. Smart Web Design
Websites no longer require a programmer for dynamic content.
Using an application, you provide text, images, and calls-to-action. Based on the content you provide, the application creates the most effective design for your website.
5. Smart Ad Testing
Testing ad designs and content is a tried-and-true practice. You start with two or three ad concepts and test conversions to small audiences before rolling out a larger campaign.
With print, choosing a proven poster template helps start your campaign.
With digital artificial intelligence, you have the flexibility to test while saving time and money on that process. Using an audience management service like Adext automates content, testing, and rollout for your ad campaigns.
The platform can monitor behavior, adjust the ads, then choose the best ad for your campaign.
Using Artificial Intelligence in Marketing Gives You an Edge
Based on the number of places we already see artificial intelligence in marketing, getting on board with it should give you an edge over your competition.
Making use of technology to gather data and learn from it helps streamline your online marketing efforts to grow your business.
No matter what you learn from using artificial intelligence, you need good content for effective marketing. Learn more here about the importance of your content marketing strategy.
