One of the biggest problems with learning about SEO is that no one knows who to trust and which information is true. This is a common problem with new website owners and bloggers.
Some of the tips you can find online are not even actionable. They just sit there and remain useless, especially to people new to the SEO game.
These are all big and valid concerns. Everything should be tested and validated before you can actually rely on it.
But for the people who are not yet so well informed on testing or tricks either, it is a good idea to learn about the most actionable, tried and tested rules of SEO.
Here are some of the most effective.
Rank your content in the Featured Snippet
Do you know that box that comes up at the top of most search results?
This is called a Featured Snippet Box and it usually gives you the simple, clear answer to your question. Some people never go further than that. And this is precisely why it’s important for you to rank your content there.
To do this, you have to check your content for structure. Google will, logically, prefer to provide a snippet that sounds like a real answer, so it would begin with “Start with”, “Start By”, “Step one is”, etc or you can hire SEO Brisbane, one of leading SEO company that helps you get to get ranking in Google and increase your revenue.
Reclaiming links
You can use this tip when someone mentions you or your business as well as your product, service or anything related to you without linking to your website or social pages.
If someone has done this, you can find them and then ask them to include the link to your website. Google loves backlinks and the more you have the better because this will lead you straight to the top of the search results and that means a ton of organic traffic. You can use BuzzSumo or Web.mention.com for this or you can hire australianseocompany.com.au to create high-quality backlinks for your business.
Hijack your community
This tip means finding communities online which are made of your target market and people that can reach and build a relationship with your target market.
This means that they can promote or buy your product or service. “When you have this reach, you can expect to receive a ton of traffic and it will be organic as well, bringing a lot of value at a low cost.
To find these communities, you can use BuzzStream or Screaming Frog,” says Adam Smith, a content manager at Assignment writing service and Paper Fellows.
Buy an existing website
This may seem like it’s borderline illegal but in reality, it’s not. There are huge benefits to this. For one, when you start a new website, it can take a few months – 3 to 6 to be exact – to rank you in search engines.
With an existing website, this is not the case. You will have an opportunity to show up from day one. In addition, it would mean that you can take all of the existing traffic, use the links the website already has, get a lot of new content for your website and so on.
You can also use their keyword rankings and in some cases, their social media accounts and their mailing list. For this, you can use Ahrefs or Similarweb.
Boost the content that’s underperforming
“This is all about boosting your organic keywords that haven’t generated leads before. It’s a useful strategy when you need to have a bit more luck with certain pages. You can use tools like Majestic.com or Accuranker.com for this,” says Eleanor Buster, a tech blogger at BoomEssays and UK Writings.
Analyzing competitor links
When you want to perform competitor link analysis, you can do so quickly and simply and it will help you boost your ranking.
The first step is to create a list of your competitors. Then you can look at websites and webpages that are linking to them and finally, find opportunities where you can use similar links.
Figure out what your buyer persona wants to know
You can get more traffic if you find out what your buyer persona wants to know. This is where you can align your questions with keywords and get both more traffic by search engines and more engagement because of the topic relevance. Use Quora to research.
Transcribe videos
“Videos are all the rage at the moment but they are not so great for SEO, If you want to get optimization and post and share videos, you should transcribe them and use your keywords to get the most out of SEO,” says Tina Fuerte, an SEO manager at Academized and Essayroo.
Get an article in an authority publication
One time guest posts can be good as a way to drive traffic to your website. However, if you have ongoing cooperation with a publication this can bring even more benefits to your website, especially when it comes to traffic and SEO.
You can definitely improve your traffic and ranking if you use these tips to work on your SEO. Incorporate them in your strategy and make sure you do a lot of research on keywords and your buyer persona.
