Entrepreneur’s Guide to Crush the Industry with these Homepage Designing Tips!
Someone has rightly said, If you want to take a sneak peek at any business, it’s the website you should be scanning for the details.
With over one billion websites, the internet is constantly giving a chance to small business owners to create a distinctive place in the market. And despite innumerable tutorials and tips, many websites are still struggling to achieve the status of a “perfect” one.
So, what exactly should a business website look like? Well, that’s a subjective topic, but essentials and basics remain the same. But why should you even dedicate your time and resources to create an impressive homepage? Studies show that nearly 50% of the customers judge the credibility of a business just by looking at their website. This clearly means that your conversion rate depends on how impressive your website is.
Therefore, if you are planning to make some changes to the homepage of your website, here are some stepping stones for you that can help your business in the long run. Let’s take a look at them.
Make the text easy to scan.
When it comes to homepage design, the most important thing is that customers must find the copy and the text easy to scan. Due to misaligned and cluttered website, 16% of the visitors miss out on important stuff, which affects the conversion rate and everything else that you don’t want for your business.
So, it is important that you follow the tips mentioned below to ensure that your visitors don’t miss out on the persuasive words and other important stuff you want them to know.
- Use subheads to break up the homepage content
- Don’t forget to add captions to your images
- Use informative visuals and graphics
- Outline and bold the important words
- Keep the text formatting simple and readable
Go for impressive branding elements
Regardless of the size of a business, the key to make it a successful venture is to evoke a specific feeling amongst the potential customers. It is needless to say that the business world is fiercely competitive, and everyone wants to make their own distinctive place in the industry. In fact, according to the professionals at Design ME Marketing, the latest digital marketing strategies used by creative experts can be used to turn online visitors into happy and satisfied customers. And using different elements to make a concrete place in the industry is the best way to cope with the ever-changing web.
So, what is the one thing that will set your website apart from the others on the internet? The answer to this burning question is using different branding elements on the homepage to capture the attention of the visitors. These elements include having a logo, using different colors, image styles, and different graphics.
Adopt engaging typography.
In simple words, typography is the art and technique of putting together letters and texts on a webpage. The aim is to convey good vibes to the visitors by clarifying the intended message of the business owner. This can be done by using different fonts, styles, and structures, writing short paragraphs, using symbols, punctuation marks, and arranging the letters in the most appropriate way possible.
For this, you can use easy-to-read fonts like Sans serif, Times New Roman, and Georgia and consider arranging the headlines and bullet points for your readers to understand without any hassle.
At last
Apart from these homepage designing tips, it would be best to give utmost importance to the white space on the webpage. It creates an illusion of a clean and uncluttered page and allows the users to see what you want them to see and nothing else.
Therefore, now that you know what the elements required for creating an impressive homepage for your website, when are you going to start implementing them in yours?
