Creating a strong online presence and reputation is just impossible without content marketing.
It allows you to gain the attention and trust of the consumers and encourages direct customer interaction on digital media channels. It doesn’t come to a surprise to me that 86% of B2C marketers consider content marketing an essential part of their marketing strategy and operations.
- Five percent of the marketers think their overall content marketing approach is extremely successful
- 23 percent of marketers think that their content marketing strategy is very successful
- Whereas 50 percent of the marketers think that their strategy is moderately successful
The stats clearly indicate that their total content marketing efforts can result in reasonable conversions. The best way to make your marketing strategy successful is by using latest and fresh data.
A data-driven content marketing strategy is more successful as it saves time, money and the efforts you put into to promote the content to make it visible to the right audience.
We are writing this article to enable you all to devise a data-driven content marketing strategy in five easy steps.
5 Tips To Increase Conversion Rate Via Data-Driven Content Strategy!
1. Identify your target audience:
Identifying your target audience is a very basic and important step towards devising a strong data-driven content strategy. You need to understand your targeted customer’s interests, habits, preferences, and demands to formulate an effective strategy.
This involves careful analysis to drive different sets of data. You can make use of Google analytics and other available analytical tools to better learn about your customers.
For example: Take the example of Cox communication. If they are to create internet tv and phone packages for Cox Las Vegas they would want to know which age group they are targeting and which age group is expected to use a particular package more than the other.
That is why they will gather information on demographics like:
- Monthly spending on internet and cable tv
- Specifications they would need
- The emotional triggers of the audience
- The pain points to the targeted audience
Such data will help in creating a buyer persona. It will help you decide better for:
- What type of content should you be creating?
- What communication channels you should be targeting?
- The buying process of the target audience
The information will actually lay the base for your content strategy.
2. Perform a deep analysis:
Next step would be performing a deep analysis on your website. Analyze the website content, structure, mapping, and keywords, etc. Find your competitors and keenly observe their website. The deep analysis will involve the following chunks of analysis.
Performance detailed SEO analysis of your website utilizing the suitable tools to monitor the speed, user-friendliness, external linking and internal linking of your website.
Browse through the content of the site and blog to find out the popular niches and content pieces of your platform.
Perform content analysis to find the trending topics and content types trending within your niche across all the social platforms. Observe social channels with keen eyes because most of the targeted potential audience hang out there.
Collect data about the trending keywords and see for their competition and difficulty level to rank better on SERPs. There are several tools available on the internet to find you suitable and relevant topics against the provided keywords.
BuzzSomo is the most prominent and efficient platform to find the best suitable content against your keywords.
A thorough and smashing competitor analysis allows you to probe the backlinking profile, content analysis, keywords your rival is targeting, the audience they are targeting, the level of engagement, etc. All these things give you a fair idea about the strategy of your competitor.
All the above analysis help you devise a strong data-driven content marketing strategy to widen your reach and engagement rate which results in better conversions.
3. Create relevant Content:
Create the relevant content to your niche in a trending style containing the newest facts and stats to target the audience very precisely. See what type of content interest your audience according to the content analysis.
For example: If your audience wants to read readily available information in the form of info-graphics then put your efforts in creating interesting info graphs. You can also repurposed the old content into the info-graphics.
4. Set up a content delivery network:
The right content makes a better impact when it is delivered at the right time to the right audience. In other words, timing is everything. Utilize the data related to your audience’s timings, location, and availability to set up a content delivery network.
The stats have shown that Facebook and twitter has a high engagement rate at 9 am. So utilize such stats to engage your audience at the right time on the right channels.
5. Checking the content’s performance:
Tracking the content’s performance is the most important step. You just can’t put up your content and forget about it.
Whereas you need to track the incoming and converting traffic through your content to see how well it is working for you. You can utilize Google analytics to keep track of the referral and organic traffic coming in.
It will allow you to assess the overall performance of your strategy and will tell you what techniques are working well for you.
I’ve been personally utilizing data-driven content marketing strategy on my blog. It worked out so well for me. I hope it does the wonders for you too. Leave a comment if you have any queries.