Investing in SEO is one of the best decisions that you can ever make for your business. There are brick and mortar businesses that have yet to take full advantage of what the internet has to offer.
You could be missing out on a lot. According to Google, more than 50% of searches for local businesses will begin online. Investing in SEO will be a no brainer if you’re looking for the profitability and sustainability of your business.
Here are some of the reasons why SEO Is a Great Investment For Your Business
1. It Works
This reason needs no explanation. There are companies that make millions of dollars every month just because they are at the top of search results.
According to statistics, Google processes more than 3.5 billion searches every day. There are people looking for information and products. With the volume of searches, there is no denying that your business stands a chance to get more traffic when you invest in SEO.
The more the traffic, the better the chances of generating sales through the leads that you sell.
2. The Rise of Mobile
More people use their mobile devices to access the internet. This means that SEO has become even more important because of the new phenomenon. Google has been focusing on mobile-first indexing.
This gives priority to sites that are optimized for mobile traffic. When someone is searching for a local business, they’re likely to Google things like “Coffee shop near me” on their mobile devices on their phones.
They will be presented with the information including the direction. It will be easier to be found when you’ve invested in local SEO. It is imperative that you’re looking for an SEO agency to help with the process.
Ranked as a top SEO company in Kalamazoo, Blazing Bronco can help with all your SEO and digital marketing endeavors.
3. Credibility to Your Business
It takes a lot of work to rank high in the search engines. It is usually a sign that you’re doing a lot of things right. Good content is one of the main factors that contribute to ranking in search engines.
With quality content comes credibility. According to stats from Google, more than 80% of searchers will look beyond the ads when doing research. A person that is looking for a product or a service is likely to be pre-sold if you’re ranking high on Google.
That is why it is important that you’re investing money in SEO. For your website to be ranked high, it means that Google has found it to be relevant and is satisfying the search queries for users.
4. Level Playing Field
SEO gives you the opportunity to compete with Fortune 500 Companies. You could be having better content with a strong link profile. This means that the information that you’re presenting is more relevant compared to your competitions.
You should not be afraid of the competition because that is the nature of the internet. All you have to do is to make sure you’re getting the basics right.
As a business owner, you might have to learn SEO. The best way to go about it would be to look for a digital agency that focuses on SEO.
Even if your website is already ranking, you’d still want to continue to invest in SEO because your competitors will not be sleeping.
5. SEO is Here to Stay
Before the advent of the internet, consumers would come to know about products through TV, Radio, and Print. That has changed over the years and the majority of companies are allocating more than half of their marketing on digital spend.
Consumers have become savvy and will want to do research before making a purchasing decision. This means going on the internet to look for information.
When you invest in SEO, you’ll be positioning yourself to take advantage of what high organic ranking has to offer.
6. High ROI
Return of Investment is one of the most important metrics in any marketing initiative. As a business owner, you’d want to know the marketing efforts that are fruitful.
With most traditional forms of marketing, it is hard to justify the ad spend. SEO is measurable and you can know the pages that are bringing in the majority of traffic and the revenue. Once you rank for a particular keyword, you might not need to do anything and you’ll still be getting the traffic.
There is a high chance that your business might thrive with SEO alone. This is particularly true for local businesses that are service-based. Customers will start the search journey online before making the decision to work with a particular company.