Content Marketing

How Artificial Intelligence is Disrupting Content Marketing

The content marketing game is no longer the same. It’s like comparing a typewriter to an iPhone. While change can be daunting, AI-powered tools are solving old problems and creating new opportunities for marketers worldwide.

Imagine “smart” content that generates leads, personalizes messages across channels, and builds long-lasting customer relationships. With AI, all of these things are possible.

AI can process vast amounts of data at lightning speed and provides marketers with actionable insights to create better content, improve customer experience, and increase revenue.

AI Is Changing How Content Marketers Choose What Articles to Write

AI can help marketers discover trending topics, which audiences are most interested in those topics, and who builds relationships with their target audience using this content.

For example, let’s say your goal is to write articles for B2B SaaS companies around “how to implement X.” You’d be able to create a shortlist of topics and prioritize articles you want to write.

It can even help you generate ideas for new content by supplying a list of keywords and topics closely related to the topic and audience of a specific piece of content.

Using AI-Powered Tools, You Can Write Content That Converts Leads into Customers

With AI helping marketers deliver more effective messages across channels, you can write personalized content that resonates with each lead. Imagine a customer receiving an email from your salesperson who referenced an article they read on your blog about overcoming obstacles in their career.

The marketer could have used AI-powered tools to determine the stage of the buying process for this particular person and recommended articles that were specifically relevant to them.

You can’t get much more personalized than that.

AI Helps Content Marketers Create Better Conversions Using their Site

For marketers who are pushing to create engaging content, AI can turn visitors into customers by using predictive analytics and visitor profiling. It’s about using behavior patterns to predict where your visitors are in the buying cycle so you can provide them with the right content at the right time.

A great example is when marketers use AI to track what people are looking at on their site, then recommend similar products or services that visitors might be interested in purchasing.

AI Is Capturing Metrics You Never Knew Existed

As marketers, we are used to measuring things like page views and bounce rates. AI can measure much more granular metrics, such as how long someone spent on a specific page or where they clicked while reading that article.

For example, you might have an e-commerce site with 10,000 products. What if you could determine which products are viewed most often? That information would be beneficial in deciding what should go into additional content pieces or special promotions to get more traffic for those items.

It All Boils Down to Delivering the Content That Your Audience Responds to the Most

AI is important because it helps marketers deliver the most relevant messages to their audience. It makes marketing more effective and efficient by providing personalized content that drives engagement, increases revenue, and builds relationships with customers.

With all of these advancements in content marketing technology, the best part is that you no longer have to be a coding wizard or IT specialist to achieve success. Use these tools to connect with your audience and deliver personal messages across channels, so they become loyal customers for years to come.

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