Digital Marketing

Search Engine Optimization Tips for the Roofing Business

How are you currently marketing your roofing business?

Do you rely on word of mouth recommendations? Or maybe you are an active networker. You no doubt understand the importance of having a website, so you probably already have one of those.

Now, how SEO-friendly is your site? What about your Google My Business Page?

If you’re like many people, you’ve probably heard about those concepts but are not sure what they entail. Moreover, if your business is doing reasonably well, you’re probably not that fussed about it.

After all, to get more business, then all you need to do is to run a PPC ad campaign. At least that’s a common thought. However, there’s a small problem with that reasoning.

Paid ads are ignored by seven or eight out of ten people searching. So, by relying on paid search, you could be sitting with a trickle of clients rather than the flood you were expecting.

Not to mention that PPC programs cost you money to run. Money that could be much better spent on improving the SEO of your actual site.

So, SEO Is Important Then?

Proper SEO for a roofing business is not an afterthought, it’s essential. If you want the lion’s share of the market, forget ranking on the first search page, you need to be in the Google three-pack.

What’s the Google three-pack?

These will show in a block at the top of the page. This block includes the top three results, and a map of the area as well. Most people don’t look past these top three results, and most will click through to the first one. Ideally, therefore, you want to be in the number one spot.

What Kind of SEO Practices Are Important?

SEO encompasses a range of different things so, if you don’t know how to get started, it’s a good idea to consult a professional. There’s a lot that has to be covered, but there are three main concepts that you have to get right.

1. Quality Content

If you’re creating content for your site, blog or as a guest post for a blog, you must put out only the best quality content. Make sure that it is well-written and uses the kind of language that your target audience would read.

Also, double check for typos or glaring grammatical errors.

Written content must be well-organized, with headings and sub-heading, and must read well on the Flesch Reading Scale. You want the work to be easy to scan so that people can see at a glance what information is there.

Why? Search engines determine the value of the site on some different factors. The longer someone stays on your site, the more credible it appears.

2. Your Google My Business Page

Google has given us this free tool to use. All you have to do is to claim your page and complete all the information. It gives clients an easy way to find out information about your business, rate your business, and more.

3. Consistency

SEO is a long-term project. It’s not going come right overnight, and it is something that you’ll have to keep working on over time. Set up a posting schedule and be consistent about the messages that you put out there.

Conclusion

Getting to grips with all aspects of SEO will take a fair amount of time. The purpose of this post wasn’t to make you an expert overnight but was to underline the importance of SEO for a roofer. It’s something no company can afford to ignore.

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