Digital Marketing

How Often Should You Update Your Website

A website defines the personality of your brand, so it deserves all the attention you can give. An impressive one can drive conversions, recognition, and trust. Going the extra mile with the look and feel of the site is worthwhile. But it isn’t a one-time initiative as a stale, stagnant site can do more harm than good.

Conversely, updating it from time to time brings more benefits than you can expect. When it comes to deciding how often you must do it, the answer may vary. You may need to make minor updates every day or week, while a complete revamp may come every couple of years. Here are some indications you must update your website sooner rather than later.

Missing information

Go through your website every few months and assess whether it has all the information you want to convey to the customers. It may be missing out on branding elements, product offerings, or other significant information. At times, businesses fail to update address and contact information, which can result in missed leads. An information refresh once in a while is crucial.

Poor website traffic

If the site’s traffic seems to be on the lower side for an extended period, an update can get it on track. You will need to check with SEO specialists, who will assess factors like meta descriptions, loading speed, responsiveness, and more. Minor tweaks here and there can resolve the issues and get the traffic flowing smoothly. You will also experience a ranking boost after these updates. 

Outdated design

An outdated design is a valid reason to invest in a complete design revamp for your website. After all, the look and functionalities of the site keep the audience hooked and drive conversions. Collaborate with a professional Web Design agency and seek their inputs on the latest design trends. Involve your branding team and rethink a new, impactful design that makes a great impression on the visitors. 

Glitches in user experience 

When it comes to a design revamp, you need to think beyond the user interface. If you consider that the user experience isn’t good enough, update right away. A professional designer can rework the site navigation and ensure that all the elements are in place. CTA buttons, page URLs, redirects, web forms, and payment gateways are other elements they may need to update.

Need for trust factors

One of the lesser-known reasons to get a website update is a need for trust factors. But it can be crucial from a branding perspective. Consider adding user-generated content elements like customer testimonials, product stories, images, and videos on the site’s homepage. Social media proof also works as a trust signal. So you can link the website to the social profiles of the brand. These small changes go a long way to build the trust of customers and consolidate the credibility of your brand. 

While small website updates do not take much work, a revamp can be a massive investment. But both are essential as they keep your brand visible and dynamic in the competitive landscape.

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