Technology is dominating and generally reshaping, typically every industry out there. Among the industries that have been reshaped by technology is the beauty industry. Today, you can enhance your beauty with limited efforts and reduced time.
There are well-known brands that have a great impact on the beauty industry. But we are not here to discuss that. Rather, let us focus on the technological trends that have reshaped the beauty industry.
Check out how Technology Reshaping Beauty Industry
1. Try-On/Virtual Apps
Top beauty brands are using augmented reality (AR) to maximize the experience of the customer while they shop online. Face tracking tech and image recognition are helping to make the digital overlays more precise.
Typically, you can find some virtual or try-on apps that allow you to try thousands of shades of eye shadow or lipstick through your phone or at the store before you purchase it.
Here, the app will work along with the camera of the phone to simulate different lipstick shades and even foundations. This way, you will get a glimpse of how you would look even without the need to apply the make-up physically.
What happens here is that the app will measure where the lips and eyes are in real-time. After that, it will track your facial feature points to know where to apply the cosmetics virtually.
The best part is that this app can guide you through make-up tutorials and give you a color suggestion that matches to your skin.
In other words, you will be having a virtual assistant in helping you to get the best make-up experience even without the need for applying the make-up physically.
Nevertheless, it is important to know that these try-on apps are not 100% accurate. But still, customers still find them reliable enough.
These apps are developed to work almost like Snapchat, where people use AR filters on their faces. So, they help you to get the best color shades for your skin.
Ideally, the virtual apps would be the best pick if you want to try on a new look or style. Luckily, you can still use the app to buy the beauty products of your choice.
2. Advanced/Smart Cosmetic Tools
Besides the virtual make-up apps, there are other physical tools that help to enhance the beauty of the user. Today, you can find safer devices that are meant to make life easy and comfortable.
Take, for example, a 2-in-1 tool that does more than one job on you. Here, it saves you time and effort when fixing up yourself. For instance, you can find the best 2 in 1 hair straightener and curler 2020 available for sale.
The best part is that such tools come at the price of one, which saves you money too. You can straighten your hair and also achieve a curly look with the simple tool available.
But if you want to use more advanced and smart tools, how about a mirror that rates your dressing or make-up? You can get a smart mirror that is Alexa-controlled to offer you beauty tips and advice. Hi-mirror is the name of this smart mirror.
The mirror integrates AI to offer you beauty recommendations daily. It also integrates AR to allow you to put on make-up virtually like the Try-On apps.
If you want to rate your make-up or face using Hi-mirror, you will need to take a photo of your face whenever you log in. From there, the app will scan for your wrinkles, brightness levels, fine lines, pores, as well as red spots.
From there, Hi-mirror will rate all these factors from poor to good. It will then send you personalized tips as well as recommend some products that will help you to improve them.
3. Printed Make-Up
If you thought virtual apps and smart tools were the most advanced tech trends in the beauty industry, you need to learn about the printed make-up.
With the printed make-up, you get a ‘robot’ putting on your make-up. The Opte wand is one make-up printer from Proctor and Gamble (P&G). It is a wand that scans the skin and apply small amounts of make-up to conceal the age spots, possible burst blood vessels, as well as any other blemish.
This gadget comes with a mini camera that captures 200fps. Along with the inbuilt camera, there’s also a microprocessor that analyzes the data to differentiate between dark and light areas. From there, you will have a micro printer that will apply the foundation to your skin accordingly.
This make-up printer is set to be officially launched this year, and it will mainly help to get rid of the age spots and other unavoidable blemishes.
One amazing aspect of this gadget is that it requires little serum. In turn, the make-up bills are expected to drop.
The main thing that makes this make-up printer unique is that it allows users to capture looks online, download them, and print them directly on to the user’s face. That is something any make-up lover would want to have.
This gadget would combine 3D-printing, AI-powered image analysis, and facial recognition technology to sell make-up looks straight to the customer.
4. AI and Personalization
Almost half of women out there complain that they are unable to find the perfect shade of foundation for their faces. Specifically, women with dark skin tones have had a challenge when choosing the perfect foundation. They need more foundation options.
However, it is generally challenging to put thousands of shades on shelves. Instead of that, cosmetics experts have partnered with tech experts to develop customized foundation machines to help women find the perfect match for their skin tone.
What happens is that the machine will work out the facial skin tone with the help of a handheld colorimeter. This is a type of a digital scanner. Once the results are collected, they will be run through a computer that works along with a proprietary algorithm to select over tens of thousands of shades.
It will then find the perfectly matching shade that the customer should pick. This helps to save time and effort in choosing the perfect shade for your skin.
Remember that you need proper make-up tips even as you enjoy the tech trends.
