Since the advent of machine learning and artificial intelligence, digital transformation has become a new reality for most businesses. Regardless of the type of product or services that you offered in the past year, the pandemic has taught us that IT marketing can actually reach your potential clients even when they’re on lockdown in their homes.
The marketing strategy where you have to rely on word-of-mouth marketing or radio and billboard marketing are now outdated. A lot of marketing trends are now vague to command our attention and also attract the attention of global consumers.
One thing is certain in the 21st century: consumer behaviour and their attention to buy goods and services have changed drastically. A lot of consumers now buy goods or services right from the comfort of their sitting room. All they do is reach out to their gadgets or smartphones and launch the website of their favourite brand to place an order. Within a few days, the order they place will get to their doorstep. That is a type of marketing and consumer behaviour that we now have.
With the advent of social media marketing, marketing campaigns have taken a new dimension entirely. If you meet a social media influencer one or two of them is likely to advise you to adopt social media marketing to sell your goods or services to a wide range of audience across the world. There are other IT marketing trends that we will talk about in this article, so read till the end so you know the one to implement in your business marketplace as you look to gain more leads.
#1. Digital Changes in Consumer Behavior Are Here to Stay
One of the information technology marketing trends that we have identified so far is that digital changes in consumer behaviour have come to stay even as we move forward in the midst of the pandemic. There is so much research that points to the fact that 60% of companies across all sectors of the economy now witness behavioral changes from their customers. This is a shift from the usual customer behaviour over these past years.
Contactless delivery, online ordering, and curbside pickup have all passed. We are now in a period where we have to deliver products or services as fast as possible to the ever dynamic consumers across the world. Most consumers across the world are now looking to build resilience and security for the future of their business.
Before now, consumers used to buy their favourite household products on the street or in a busy town where they live, but when the pandemic struck, the authorities in different countries had to impose a lockdown in order to force people to stay at home in a bid to contain the rising number of cases. This action by the government triggered the rise of e-commerce shopping. This behavioral change in shopping by consumers has caused e-commerce giants like Walmart and Amazon to earn ten times of their revenue that they usually will earn prior to the COVID era.
#2. Marketers Need to Get Ahead of Consumer Demand with Real-Time Insight
As we have already mentioned above, search insight is one of the key factors that drives consumer behaviors in the present-day marketplace. Now, consumers express their needs, wants, and intent in search queries directly to their favorite brands. If you have a business that is not willing to listen to what the consumer wants, then you are likely to start losing your consumers to the next competitive brand that will listen to them.
This will make you lose out on so many opportunities that you will have to connect and engage with these consumers and also make money from them at the end of the day. IT marketing agency is one marketing agency that you can rely on to help you fine-tune your marketing campaign, so that your consumers out there can be attracted to your brand and they will always patronize your products or services.
This marketing agency can also train your staff so that they will also become competent on how to deal with your customers, so that they can become your loyal fan and use word of mouth marketing to market your product or services to their friends and family members.
#3. Improving Content Velocity and Quality to Get the Edge
Another IT marketing trend that we have observed in 2021 is that content is now the leading key factor that most customers now engage with in a marketing campaign. When it comes to marketing content, improving the content velocity can give you an edge over what your competitors are offering in the marketplace.
If you are deploying your time, energy, and resources into your content and publishing regularly to the amazement of your consumers, your content will likely appear in their search query, emails, social media platforms, and other marketing channels that your consumers will likely engage with.
We have found out that there’s no point churning out a large volume of low quality content every month because today’s consumers are now more informed to determine when the content is very weak in delivering value to them. So you need to sit down and craft high-quality content that you will send across to your consumers.
If you don’t have the skills to develop content that is engaging, you can employ freelancers to curate highly engaging content that your consumers will engage with.
Final Thoughts
As you can see, IT marketing or digital marketing has come to stay. Even in the midst of the pandemic, companies that were deploying digital marketing were still making sales compared to the brick-and-mortar businesses whose shops were shut down by the government policy to stay at home in order to contain the rising cases of COVID-19 patients.
With the marketing trends that we have shared in this article, if you are able to key into any of the trends, you will not only generate leads that would later become your loyal fans, you will also improve your revenue sources and base so that you can compete favourably with other brands in your marketplace.
