With the rise of internet-based everything, companies have learned how to be mean and lean. So many options are available to companies that don’t even have a physical address, let alone a vast staff and aging infrastructure.
As new technology and services develop, it is more and more possible to take advantage of outside services, just like they were your own. Outsourcing information technology is the best way to stay relevant and avoid investing too much money in systems that will soon be obsolete.
It is also the best way to get experts on your team without training them or paying their salary. Here are some of the best services that can be accessed through outsourcing.
- IT Support: Even the outsourcing of information technology can be outsourced. Finding top-quality managed IT support services will give you an edge in accessing technology because expert opinions will inform your choices, and services can be pooled and coordinated so campaigns can be orchestrated flawlessly.
- SEO: If you are not popping up on search results pages, someone else is getting your customers. Search engine optimization is the art of building web pages and content so that Google will rank your site high, and you will generate motivated organic traffic.
- Call Centers: A room full of phones, computers, and people to run them 24 hours a day will cost a lot of money. It is far better to sign a service agreement with a company with all that in place and possibly a global network that ensures round-the-clock access.
- Data Centers: Data centers are another expensive investment, and they require specialized care and security protocols. But you don’t have to build one yourself, and Cloud-based networking can eliminate the need to buy anything more than laptops and mobiles. Data security is another feature that can be outsourced and often paired with data storage.
- Bookkeeping and Accounting: There is no need to have bookkeeping and accounting in-house. Bookkeeping is a specialization that is standardized and can be handled remotely so employees will be free to pursue productivity.
- Social Media: There is no doubt that some people have a special knack for social media. Social media requires a specific personality and mind for this new platform’s unique interactions and marketing opportunities. While most of us waste our time on these sites, others have learned to turn social media into one of the most powerful marketing tools ever.
- Event Planning: Just like social media, there are people with a special knack for event planning. If you plan to use events for marketing, there is no substitute for specialists in this area. Successful event planning requires an awareness of current trends as well as great taste and creativity. For best results, events need to be a combined effort with your social media team.
These days a small and aggressive core of employees can utilize all the same technology as a big multinational conglomerate. And often being small and nimble is an advantage. When outside vendors handle information technology, your people are free to pursue new opportunities aggressively.
