Social Media

Importance of Posting Videos on Instagram Page

Instagram is one of the most popular social media platforms. If you can recall, when it started, the platform was all about pictures. But over the years, it has developed into a more useful product and something so much more than just an image carrier.

It has more functions, the UI is more intuitive, people love posting, and it engages them to stay online for all the good reasons. There rarely would be someone who would not be aware or not be using Instagram in their day-to-day life.

The engagement of Instagram is more than any other social media platform. After photos, it integrated text captions and then videos. Seeing the positive response of the users, several types of videos came into existence. Here, we discuss the types of videos and the importance of posting videos on your Instagram page. To become an influencer or try out creating professional videos, use Instagram video editor.

Importance of posting videos on Instagram pages

Videos reach your audience quickly.

This is not just for brands. As an individual or influencer, if you post any type of video on your page, it reaches your audience quickly. They follow the profiles of influencers and have a close look at their updates. It is almost like being their fan and not missing even a bit of their show.

Whatever be the purpose, Instagram has given the power to all the content creators that their work reaches people quickly and they understand what you want to convey to them.

Better reach in less time.

An important aspect of the Instagram algorithm is that they promote videos. It is no rocket science that videos are more engaging than plain texts or images. Naturally, people who spend hours on Instagram tend to watch videos more than other media content. Create interesting video content and get better reach in less time.

Generate more engagement.

Engagement is what pays off and is of utmost necessity. When it comes to measuring engagement on Instagram, comments, likes, and shares are the parameters also now more about how to increase Instagram free followers. The two most important and heavily weighted measurements are the shares and saves. The more your content gets shared and saved, the better for your page.

Minimal efforts are required.

One of the most important benefits of using videos on Instagram is that one can get a lot of traction with minimal effort. Even if you don’t know how to create professional videos, you can simply use an Instagram video editor for getting better output.

Moreover, with so many bloopers and unrefined videos going live on the platform, you get an edge over others when you know how to use editing applications for high-quality editing and output. However, the videos that people upload require minimal effort with respect to their output.

It boosts productivity

Another very important thing about posting videos on Instagram is that it boosts the productivity of a brand or a creator. Social media has taken a very critical place in the marketing setup. Brands and startups are extensively using it. Therefore when it comes to reaching more people, selling more products or services, or making your presence felt, Instagram videos are going to work wonders.

Videos level the ground for competitors.

One of the best things about social media is that it levels the battlefield for competitors. If you are a startup, you don’t have to spend a fortune like the big guns. Simple videos with a clear tagline can also serve the purpose. You can easily get more traction if you are able to lure and engage people. So, now the way you will be engrossing your customers, the big firms are doing the same thing.

Types of Instagram Videos

Over time, Instagram has continued to expand its reach and the options provided to users. Several types of videos can be uploaded. Here are a few types of Instagram videos.

Feed Video

One of the most common types of videos is the “In-Feed” or “Feed Video”. These are the videos that you see on your timeline. They remain on the Instagram feed in a grid form. They are limited to a single minute with bars to functionalities as well.


The most powerful and arguably newest function of Instagram is the stories. This is a very influential way of uploading videos. Stories do not take up much effort and work as a connection between the customer and the brand. When you upload these stories, they last for 24 hours and then disappear. You can upload endless videos on the stories, but they also have a time limit of less than a minute.


Reels are one of the most innovative ones as well. In Reels, you get to enjoy the small videos in direct competition to other platforms like TikTok. Reels can be used for entertainment videos as well as inspirational or educational videos.


The lengthiest video format that can cover videos of hours is IGTV. Though these videos are not in trend, people watch movies and other entertaining things on IGTV. 


Be it on Instagram or any other social media platform, owing to the engagement videos can generate, there is no denying that videos are the new normal. Videos are loved by all, and many people spend hours watching reels. From getting an insight into what your favourite star is doing to understanding what your competitors are up to, Instagram videos say a lot.

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