Every business to survive today needs a marketing strategy. In other words, you must plan how you are going to make yourself known and what means you are going to use to promote and market your product or service and attract your customers.
Currently, two main types of marketing can be distinguished: traditional and digital marketing. Both have the same purpose, the sale of a certain product or service, but they use different means and strategies to achieve it.
While traditional marketing uses more classical methods to promote the item for sale, such as face-to-face personal treatment or advertisements through the press, radio or television, digital marketing uses the internet to make itself known.
Advantages And Disadvantages Of Traditional Marketing Vs Digital Marketing
Both have their advantages and disadvantages. Choosing one or the other will depend on the audience to which the product is directed and the objectives set.
Choose your strategy based on your clients. Through digital marketing you can reach a greater number of potential customers, since there are no geographic barriers. However, not everyone uses new technologies. There is still a sector of the population, especially of mature age, that does not use digital media.
If your product or service is especially aimed at this sector, it will be more profitable to use traditional marketing strategies. Sales through the internet have increased considerably in the recent years.
However, there are still many people who are suspicious of this service and prefer face-to-face treatment or services. Relating personally to people and seeing and touching the product on site generates greater security in the purchase, since the customer knows who he is buying from and observes the quality of the product he is going to buy.
Digital marketing allows feedback, instant feedback. Use this method if you want to know the opinion of consumers, discover what they think or how they think the product could be improved.
This type of marketing allows a two-way relationship, in which information is exchanged, compared to the one-way relationship typical of traditional marketing. A great advantage of digital marketing is that it is less expensive than traditional marketing.
You don’t have to spend large sums of money on advertising, so small and medium-sized businesses can benefit from it. In addition, the businessman himself, with basic knowledge and a little imagination, can personally take care of him.
On the other hand, digital marketing can be very time consuming, although there are help tools that allow us to manage several social networks at the same time.
For these strategies to be successful, it is necessary to post and comment several times a day, respond to your followers on social networks and update your blog, which is a time that sometimes is not available.
The professionals or experts like Hooked Marketing are also available which can help you in formulating the perfect strategy to give ultimate boost in your business. The experts have years of experience in providing these services.
