Content marketing is a powerful tool in the world of digital marketing. It allows businesses to connect with their customers and establish themselves as knowledgeable authorities in their field.
You can work with a professional content marketing agency or create blog posts in-house. As long as the content provides value for your potential customers and is written with SEO in mind, you’ll see an abundance of new traffic and enquiries coming to your website.
If that’s not enough to make you want to do content marketing, here are nine more reasons why content marketing matters and why you should be using content marketing as part of your marketing strategy.
#1. Content Marketing Will Increase Your Traffic
The first and most apparent reason why content marketing matters is because it will help you to increase your website traffic. Why? Because the aim is to create content that people are interested in and want to share with their friends and colleagues online.
When these articles get shared by other users, it makes them more visible for search engines and sends positive social signals, which means they’ll have a better chance of ending up higher in the search engine rankings.
As a result, your website traffic will increase, and you’ll get more conversions from people who were searching for what you offer.
#2. Content Marketing Will Increase Your Online Presence
Content marketing is a great way to increase your online presence and show the world that you’re an expert in what you do.
When people read quality content related to or written by your business, it will give them a better idea of who you are and how good you are at providing solutions for their needs.
If you’ve been struggling to get your name out there, content marketing is a great solution that can increase your online presence and help you establish yourself as an authority in the industry.
#3. Content Marketing Will Help You Grow Your Email List
One of the most significant benefits of content marketing is that it helps you grow your email list. By attracting relevant users to your website, you’ll be able to capture their information and make them subscribers to your email list.
Once you have the permission of your website visitors, you can keep them updated with important news about your business – which will help turn people who visit once into raving fans that want to buy from you again and again.
As a result, they’ll become repeat customers, which will help to grow your sales numbers and create a loyal customer base.
#4. Content Marketing Will Help You Build Trust
Content marketing is great for building trust with new customers. When people read articles related to your business, they’ll get a better idea of who you are, what you do and how good you are at providing solutions for their needs.
As more people read through your content, it will help them feel that they can trust your business. When people trust your business, they’ll be more likely to do repeat business with you and spread the word about how good of a job you’re doing.
#5. Content Marketing Is Great For SEO
Content marketing is an excellent way of getting your website higher up in search engine rankings if you do your research and write SEO friendly content. Even doing the basics of SEO will generate results.
When links to articles you’ve written are shared across the internet, it makes them more visible for search engines, too – meaning they’ll end up higher up in the results pages when people conduct searches related to what you offer.
This is excellent news for your business as more people will find you online and see that you’re an authority in the industry.
If someone has to choose between two similar businesses offering the same product or service, they’ll likely go with one which seems like a trusted brand – making content marketing excellent for SEO!
#6 Content Marketing Can Increase Website Sales
Writing great product descriptions is essential for eCommerce businesses. If your content skills extend to writing product descriptions, you’ll find well-written, SEO friendly product descriptions will start to convert more visitors.
An added benefit is that SEOing your product pages will help you lower your CPC and get your products showing for more relevant searches on platforms like Google Shopping.
When people can’t touch or try out your products, it’s essential to convey the benefits in writing – this will help increase website sales and make users more likely to make a purchase.
#7 Content Marketing Is An Opportunity To Partner With Other Brands
Partnering with another business to increase your reach is an excellent way of growing both online and offline.
Writing content related to each other’s businesses can be mutually beneficial as both websites will get more exposure and increase website traffic. If the partnership is well-planned out, this could mean that visitors are turned into leads – who end up buying from both businesses!
#8 Content Marketing Is More Affordable Than PPC
Although these two channels have benefits, content marketing delivers long-term value and can often be a more affordable option than PPC.
Paid advertising channels such as Facebook and Google Adwords are great for attracting new users to your website. Still, they won’t help you build trust with potential customers or establish yourself as an authority in the industry – which is what content marketing does!
#9 Content Marketing Is More Than Just Blog Posts
Everyone knows that blogging is great for SEO, but content marketing goes beyond blog posts.
Creating videos, infographics and images that can be used as part of your social media strategy can help you get your business noticed online – these are all types of content that helps increase brand awareness too!
When people see the same message across different platforms, they’ll be more likely to trust your business and be more likely to click through from social media, which can potentially turn into website sales and enquiries.
Conclusion: Why Content Marketing Matters!
If you’re still wondering why content marketing matters, here’s the elevator pitch: content marketing increases website traffic is a great way of building trust with potential customers and will start getting your business noticed online.
This makes content marketing an excellent strategy for eCommerce businesses to increase website sales through well-written product descriptions and blog posts that link to related products and for B2B businesses that want to generate more leads with downloads and reports.
By producing engaging, informative, and valuable content for readers, you’ll be able to attract new visitors, increase website traffic, and boost SEO rankings.
