Social media platforms are being used consistently and their popularity is constantly on the rise across all demographics.
The blog EarthWeb.com mentions that, social media marketing is supposed to be an integral part of a business strategy for all organizations. However, this is a dynamic world and consumer preferences and requirements keep changing and it is becoming increasingly challenging to keep pace with the top platforms for any industry.
Moreover, managing these diverse business strategies could prove to be pretty overwhelming.
In this fast-paced digital era, you must realize the importance of social media marketing for promoting your brand and establishing a robust online presence for your business.
You must embrace popular social media platforms such as Instagram. You must know that Instagram has been phenomenally successful and has more than 800 million monthly active users.
Instagram recently has launched Instagram for business and started to successfully roll out business profiles.
By being on this platform, you could reach a much broader target audience and boost consumer engagement like never before. Instagram for business is certainly worth your effort and time. Go ahead and invest some energy and time to Instagram and see the overwhelming response and results.
All businesses must start using Instagram for business to promote their brand and drive more traffic to their websites.
Instagram is about to reach the one billion MAUs mark and is consistently rolling out brilliant new business-specific features, it is the best time now for businesses to catch up with this amazing platform if they still haven’t.
This is certainly the best time for building your Instagram presence right from scratch. The best part about Instagram is that this platform is certainly not reserved for any specific business or brand.
You may be having a typical brick-and-mortar business or you may be running an e-commerce empire or you may be operating a solo business, there is an audience for each one of you on Instagram. You could easily attract an Instagram liker more easily by switching to your business profile.
Why Should You Use Instagram for Business?
It is high time, you realized that there is a huge difference between Instagram for Business account and a personal Instagram account.
If you are really serious about marketing on this platform, you require a business account. Here are the reasons in a nutshell.
Instagram for Business gets you:
- Insights into all your followers and also, the ways they interact with your stories and posts.
- Real-time metrics relating to the way all your promoted posts and stories perform during the day.
- Gives you an opportunity to add vital business information such as the location, the business hours, and the phone number.
- Incorporate links into stories to facilitate customers to purchase your products straightaway from Instagram.
How to Initiate Your ‘Instagram for Business’ Account?
If you still have not switched over to Instagram for Business, you could do so right now simply by following the directions given below.
Go to your Instagram profile.
Tap ‘Switch to Business Profile’.
On your screen, you would find ‘Connect Your Facebook Page’. You would be seeing all your Facebook Pages that you manage as an admin. Select the particular page you wish to connect with your Instagram Business Profile. Six Degrees Content also recommends pairing your business profile with a growth service for maximum results.
On the ‘Set up Your Business Profile’ page, you must consider reviewing the contact information of your business and make the necessary modifications and then tap ‘Done’.
Benefits of Instagram Business
Helps You in Getting Found
Before you had access to Instagram for Business, the best manner in which followers could think of engaging with your business outside the purview of Instagram was by clicking the website link of your company in your Instagram profile.
However, today once the contact information is provided for your Instagram business account, automatically, a contact button would pop up in your profile. So now the Instagram users simply need to click on that button and select which way they want to contact you by sending you an email, or by calling you, or by finding your accurate location on the map.
Gives You Easy Access to Analytics
Instagram has launched some effective business analytic tools called Insights. This is a wonderful way of seeing how your content is actually working on Instagram. You could now easily obtain an overall view of all your posts on Instagram simply by going to your Instagram profile and then locating the Insights icon present on your screen’s top right and clicking on it.
When you visit the Insights segment, you would have instant access to analytics for reach, impressions, and follower information for the last seven days. Once you switch to Instagram Business profile, you could easily obtain vital analytics for all the posts that were created after converting to your business profile.
Thanks to ‘Insight’, companies both big and small could now be recognized easily and you could obtain vital insights about posts and followers. Now you could consider promoting posts for driving business goals within your Instagram mobile app. This implies that both your customers and potential customers are able to get valuable and relevant information on your business profile like your contact details and business address.
Moreover, now you could easily obtain all information relating to which posts are really performing the best, what are the best times and days for posting, and also get a proper demographic breakdown of all your followers. You could consider promoting any shared posts and make it a point to incorporate into the post a ‘Learn More’ button for reaching new customers from your target audience.
Provides Targeted Advertising Options
Instagram provides effective paid advertising options for all businesses. You may run a successful business account without spending any money but also remember that these advertising features could prove to be effective in growing your account. The Instagram for Business helps in easy ad creation. Before Instagram for Business was launched you could evaluate ads only with the help of advertising tools of Facebook. Now with Instagram for Business, ad creation has really become easy and convenient.
Conclusion
You must consider choosing business profile if you wish to be noticed by your customers and potential customers in the Instagram feed. Instagram’s cutting-edge algorithm is actually changing when and how users could be seeing the content posted by you. You could easily be beating the odds simply by upgrading to Instagram for a Business profile.</>
