When you are wanting to make sure that you are successfully reaching clients when they first sign up for your services, you want to know that your onboarding processes are working well and helping them to feel secure in choosing you over the competition.
While it might seem difficult to determine whether or not your onboarding was successful or not, there are some ways to track if you need to improve.
Here are some ways you can make sure the quality of your onboarding process is where you want it to be.
Send out surveys
Surveys after you go through the process is a great way to get an idea of how successful your customers onboarding is. You’ll want to deliver this a few weeks after you have worked with you customers so that it is still fresh in their minds, but long enough they have time to work with you in a capacity that is also outside of the initial onboarding process.
It’s better to not have too many questions, but make sure that they are detailed enough that you can get a good idea of what went well and what can be improved.
Use your managers
As a business owner, your managers are likely to be more involved with your team and your customers on a daily basis than you are.
They can provide some valuable information on whether or not the process was successful or if your customers had any concerns that you should make sure to address for the next customer onboarding experience.
By providing some unique insight, they can offer advice and help into fixing any current problems you might not be aware of.
See if your product or service is used
One of the best ways to get an idea of whether a product or service is working is through seeing whether or not it has been used by clients. If your product is software, you can often track how many hours they have spent on it.
Talk to your manager and see if clients have been in touch with them and if they have had any complaints. How your customers tend to use your product and service can be a determining factor in whether or not they’re happy with your business.
Run some tests
If you are unsure about whether or not your onboarding process is working well, you can hire someone to go through it as a would-be customer.
This can give you a good idea of what is working and whether there needs to be additional steps or if you need to make some changes to a part of your process.
This can make all the difference when you are wondering why it is clients are leaving you shortly after onboarding.
In summary
Your onboarding process is likely to determine whether or not your customers choose to stay with your business or seek out your competition.
With these tips in mind, you can help to mitigate any problems that they might have with your company.
