WordPress is an excellent website development platform you can rely on for creating your business website. While it renders beautiful, functional, and modern websites, you shouldn’t just opt for a basic template. You have to be creative with design, whether you want to build from scratch or revamp an existing site.
It becomes even more vital in pandemic times when potential buyers check your website rather than visit the store. Creating a winning WordPress website in 2021 is all about following the trends and thinking outside the box. Here are some ideas that can get you on the right track.
Win with minimalism
Minimalism in website designs is trending for the right reasons. Sites with fewer elements offer visual comfort to the users. Also, they get the attention for the right things as you get selective about the information you showcase. Integrate less yet value-adding content into your WordPress website. Ensure that your users get all the information they need to make a buying decision.
Pick vibrant colors
Even as you go minimalistic with white space and fewer elements, your site shouldn’t look dull and drab. Pick bold and vibrant colors to get the attention you deserve. High saturations take the design a notch higher, so ensure that your design team implements these measures. Bright colors make the visitors happy, and they are likely to stay for the long haul and leave only after converting.
Use illustrations
Holding the interest of the visitor takes a lot of work because hundreds of things are around to distract them. But one of the advantages of WordPress website is that you have the freedom to play with visual elements. Try using more illustrations this year because they narrate a story and make your site more personal. Just pick the right ones that connect with your brand and audience. Try ideas like animations to make them even more attractive.
Get creative with typography
Apart from illustrations, typography goes a long way to add a visual appeal to your WordPress website. The choice of fonts can make all the difference to the look and feel of the site. Focus on picking a clean and readable font style and size. You can try highlighting a text or putting animation on it to make a piece of information stand apart. Blend colors with typography for an extra dose of creativity.
Focus on accessibility
An accessible website is always a winner, so make sure your site excels on this front. Start with simplified navigation that takes the user from one page to another effortlessly. Ensure mobile responsiveness to enable users to access it from any device. It is also crucial to improve accessibility for users with disabilities because you will not want to miss out on the audience. Thankfully, WordPress has integrations for accessibility, so use them to your advantage.
A brand new look and feel for your WordPress website can infuse a new lease of life into your business. Consider it a small investment for your comeback in 2021 and implement it without second thoughts.
