SEO is essential for growing your online presence. Then, how do you prioritize when implementing your optimization campaign? We all know that content and credible links work for SEO.
Then, did you know social media helps in boosting your SEO strategy?
Facebook or Instagram posts will not affect SEO directly. However, there are social networking influences that affect your website SEO in many ways.
To be candid, many business owners and marketers are focusing on to gain more followers, likes, and comments through social platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
According to an article published on Huffpost, many small businesses have social media pages and share their content on these platforms. When you have a good fan following on social media and share your content, it helps your SEO and drives traffic to your website.
Here are a few ways to boost your SEO strategy with help of Social Media
1. Boosts brand awareness
Based on the findings of SEO agencies, there is a correlation between search performance and strong brand presence. Social media sites are the perfect platforms to make your brand’s presence felt.
Be it Facebook or Twitter, they help your products popular among social media users. In simple words, social media provides direct access to your targeted customers.
Did you know that posting creative items with catchy text and images, answering customer questions, and participating in community conversations help in boosting your brand awareness?
Paid Facebook ads and sponsored social posts will help your business to target a broader audience in less time. Besides, if you want to learn more about SEO tips and social media optimization, look up sites like WalnutSEO.com.
Post a couple of times a day and engage your audience for increased brand awareness through social media. It benefits your SEO campaigns indirectly.
2. Helps in content promotion
Whether you have a Facebook or an Instagram page, these social sites help in ranking your website better through content promotion.
There is no doubt about the same. Do content promotion to drive user engagement in the form of likes, comments, and shares. You can use short text-based posts, images, videos, or live streaming to help to promote your content.
You are churning out quality content but it fails to drive engagement. It means that your efforts are going down the drain.
That is why you need to share your content on social networking sites to market the same on different platforms and reach out to a new audience, thus boosting your brand’s presence online.
Delivering a seamless user experience and killer content are the best ways to promote your content and boost SEO.
3. Engages locally
When your business participates in some local event, festival, trade show, take pictures and post them on social media sites with a catchy text to drive engagement locally.
Share your experiences in a product launch event and post the images or videos on Instagram or Facebook for greater engagement levels.
Social media attract local buyers that help in local SEO. It sends the right signals to the search engines, thus boosting your website rankings in the SERPs.
Conclusion
If you belittle social media in your SEO campaign, you are lagging behind. Therefore, leverage the platforms such as Facebook, Twitter, Instagram, and the others to take your SEO campaign to the next level.
